Monday, February 24, 2020

Is the performance appraisal enough to guarantee better employee Essay

Is the performance appraisal enough to guarantee better employee performance - Essay Example 8) What will be the impact of each alternative on employee performance? 4. Research Design 4.1 Research Method: The research is both descriptive and causal in nature. In the descriptive part, the research will identity the findings of previous researchers regarding the effectiveness of performance appraisal in guaranteeing employee performance. After the descriptive analysis, the research will establish a link between the how strongly related performance appraisal is with employee performance and what other factors might be possible causes of employee performance. Both the primary and secondary sources will be used which are detailed as follows: Secondary Sources: The purpose of the desk research portion of the study is to gain hard data on pre-existing performance appraisal templates and their known outcomes, in real-life business environments, to gain an understanding of how the process is implemented and how employees have historically responded to these methodologies. Additionall y, this secondary research effort will improve understanding of what drives motivational responses in modern worker populations, based on performance criteria laid out by real-life organisations. During the course of the research, alternative methodologies other than the performance appraisal, designed to build better human capital, will be explored. It will act as the foundational knowledge necessary to approach fulfilment of the study’s objectives and build an appropriate primary research design strategy (Nargundkar, 2003). The procedure will entail consultation with appropriate journals and textbooks that describe performance-related phenomenon in the organisational environment (Smith, 2008). Additionally, reputable website content will... The paper tells that the purpose of the desk research portion of the study is to gain hard data on pre-existing performance appraisal templates and their known outcomes, in real-life business environments, to gain an understanding of how the process is implemented and how employees have historically responded to these methodologies. Additionally, this secondary research effort will improve understanding of what drives motivational responses in modern worker populations, based on performance criteria laid out by real-life organisations. During the course of the research, alternative methodologies other than the performance appraisal, designed to build better human capital, will be explored. It will act as the foundational knowledge necessary to approach fulfilment of the study’s objectives and build an appropriate primary research design strategy. The procedure will entail consultation with appropriate journals and textbooks that describe performance-related phenomenon in the o rganisational environment. Additionally, reputable website content will be consulted as provided by university leadership across the globe and case study representations of motivational theory and the use of performance appraisals as a means of fostering improved organisational and worker efficiency. Case studies of various organizations in London shall be used for initial exploratory findings. Results from a study conducted by students of University of Cranfield regarding the IiP shall also be used.

Saturday, February 8, 2020

Consumer behavior Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer behavior - Essay Example Bargh (2002) explains that motivations are inner forces that cause consumers to take action towards satisfying their needs. When a marketer understands the motivating factors that trigger a consumer to visit a show room or actually recognize a need to buy a car, he can get a competitive edge in the industry. Motivation is an important factor especially for Sunny Nissan as the marketing team of the car should understand the motivational factors that will cause the consumers to pay attention to the brand and actually become motivated enough to purchase the car (Nissan 2009) . However, Michael and Dann (2007) point out that recognizing these motivating factors are essential so that the marketers can use these factors in the advertisements or the sales personnel can use these motivating cues to make the consumer want the brand more and encourage him to buy the car. Folkes (1988) adds that knowing about these motivational factors will give Sunny an edge and the marketing efforts will be p roductive as they will affect the consumers. For example featuring a family in the advertisement and how a better looking car resolves family commuting issues and gives the owner a social acceptance will make the viewer relate it to his own personal needs and he may actually be motivated enough to go pout and buy the car. Motivation as Bagozzi and Dholakia (1999) describe therefore is an attempt to recognize the consumer behavior at a micro level. It is when the marketer tries to understand the consumer at an individual or personal level which is very difficult to assess and gauge. The main motivation theory is based on the need factor. With Maslow’s Hierarchy of Needs theory, the categories of need can be recognized as physiological needs, safety needs, social needs, esteem needs and self actualization needs. As per the theory, Bargh (2002) explains that the need for Sunny will lie under the social need category. This is