Glasgow City Essay Example | Topics and Well Written Essays - 1500 words

Glasgow City - Essay ExampleGlasgow in itself is an old city and we trace its origin back in the 12th century(Slack, 2004). The city has transformed itself from a low-down city to a more beautiful city and as a holidaymaker destination. Glasgow tourism outline 2016 provides the citys outline and ambitious plan for the decade long development of Scotlands tourist industry. According to this strategy, the city expects 4 million visitors every year before 2016. This is in accordance with globose projections which estimate a growth by 4% every year in the tourism sector. Economically, this would turn up advantageous as the city will earn averagely 1 billion every year. With all this projections it is direct evident that the win for the bid is in line with its tourism strategy. This is because the event is likely to bring millions of state from all over the military man to participate in the event in whizz way or the other. It is important to understand that a country with go od tourist destination has high chances of hosting some of the earths major sporting events. It is argued that besides sporting, there is need to promote cultural interaction and stinting development(Tomlinson, 2005). Apart from gaining economically in sports, the host nation is alike supposed to earn from tourism. This was one factor that ensured Glasgow city won the bid. The city hosted the 1988 Garden Festival and won the European City of acculturation (ECoC) claim in 1990(Weiler, 2004). In addition to this the City also boasts of Glasgow Royal Concert Hall and a Gallery of modern art which was opened in 1996. The gallery of modern art now holds the title of UK City of Architecture and Design. All this fit in the citys strategy and the games will lonesome(prenominal) help in emphasizing more on cultural value and promote tourism. Glasgow city also boasts of hosting the UEFA Champions League Final in 2002 one of the most prestigious soccer event in the world (Glanville, 2012) . Moreover, the city collected their European Capital of Sport title in 2003 something that made them host the UEFA loving cup Final in 2007(Woods, 2007).. Besides the good sporting reputation the tourism industry in the city has been rebranding itself. Major brands like Glasgow Scotland with Style and safe pair of hand have been key in ensuring that the country host major sporting and cultural events. Besides this, the long term strategies such as base of operations investment, civic engagement and unwavering belief has helped the country to attract many tourists in the city. All these be important in ensuring that the country promotes its tourism industry and this fits with the strategy of Glasgow city.