Marketing Essay Example | Topics and Well Written Essays - 2500 words - 11

Marketing - Essay Example Examples of costumer information for this hand-held computer company are; i. Businesses have a mix of bad, good and best customers in the market. Market information helps to distinguish between these groups of people and finally come with a strategy that is applicable to all. For a company, dealing with hand-held computer games, the information needed in the market will consider; ii. Customer preference-Since there are many varieties of computer games, the researcher will specifically look for what is being enjoyed most by the customers. If it is racing or action backed gaming, then the company should dwell more on that line iii. Customer age-just to be sure what ages of the customers are attracted to the products, it is important to know the exact ages of the group Computer gaming is common among the young people and it would be clear if the company knows the clear age bracket for technical and regulation purposes. iv. Customers’ location- the geographic location of the customer is important especially where the company is going global. Issues of culture, social behaviors and economic communication processes will be very important. Exporting products (electronic-computer related) to the Antarctic will need technical considerations on terms such as climatic and transportation costs. v. Consumer education- computer games are electronically developed and needs a lot of skills if not knowledge to master and enjoy the game. It would be very impractical for the company to market such products in remote parts of Kenya where even electric power is a nightmare let alone availability of computers. vi. Occupation of costumers-very busy customers will find little time for computer games. It is therefore important that the company seeks to find out targets that are keen to having computer games for leisure. vii. Purchasing power- a company cannot just sells the products